Upland Acquires Waterfall

The combination of Waterfall with Upland’s scalable and secure Mobile Commons mobile messaging solution creates the industry’s most powerful application-to-person mobile messaging platform – now called Upland Mobile Messaging.


Waterfall Joins Google's RCS Early Access Program

Seamlessly send dynamic, interactive and rich messages natively through RCS


Intelligent Mobile Marketing

Waterfall powers data-driven, human-centered mobile messaging.
Cross-channel mobile — at enterprise scale.


Industry focus: Restaurants, Fast Casual, QSR

We're powering incredibly effective mobile campaigns that pay for themselves.


Product focus: Mobile Wallet

Use Apple Wallet & Android Pay to create powerful mobile marketing campaigns

Cross-channel messaging

SMS, MMS, RCS, Push, Wallet, Beacon – one platform, one calendar, one strategic partner

Supported channels »

Enterprise grade infrastructure

Direct carrier connections and blazing throughput deliver billions of interactions

We’re up to the task »

Next-gen campaign control

The most powerful and flexible campaign management tools built for mobile messaging

Platform features »

Experts in the field

From code to compliance to client services and business development – our team is yours

Services offered »

Trusted by the world’s top brands