MMS or “Multimedia Messaging Service” is making its mark and savvy marketers are taking note. What’s the difference between MMS and SMS? The difference is an increase in engagement and interactivity. Using MMS allows brands to send video, images, and audio directly to a customer’s phone. MMS has all the standard mobile messaging stats: 97% open rate, majority of messages opened within ~4 minutes, and if you’re sending coupons, you can expect a 10x redemption rate compared to traditional channels. If that’s not enough, here are some enticing MMS stats:
- 45% of consumers are more likely to return to a retailer after seeing a video
- 50% of customers feel more engaged with a retailer after watching a video
- 30% average conversion rate for MMS messages
To learn more, check out our MMS eBook:
You might be wondering why everyone isn’t using MMS already, given all the compelling reasons we’ve outlined here (and in our eBook). The answer is that until recently, MMS has been a huge pain! Mobile phones are changing size, shape and operating systems so quickly that it’s been incredibly difficult for mobile messaging vendors to send a perfectly sized image or video for every device. Unless a vendor edited a unique version of each video or image, the end user would receive a wonky image or video– not the best branding for your company.
Fast forward to today, and things are much different. Instead of manually editing every photo / video and incurring costly sending fees, you can simply log in to a mobile messaging platform that supports MMS (like Waterfall), upload an image, and let the software do its thing. This is a huge step toward effortlessly engaging a customer in an image-focused culture. With the incredible ease of sending MMS, we expect major brands to be integrating MMS deeply into their programs in the near future.