What’s that you say? Looking for another edition of the mobile marketing stats update? Well, in the words of Jalen Rose, let’s give the people what they want.

As always, here are the need-to-know stats for marketers out there looking to take advantage of mobile as a marketing and communications channel:

  1. In 2010, the average open rate for customer opted-in email lists was 19.5%, clickthrough rate 6.6% and conversion rate 1.7%. In 2012, these figures are at 22.1%, 7.7% and 1.5%, respectively. Direct Marketing Association
  2. In 2010, the average open rate for prospect email lists was 11.2%, clickthrough rate 3.7% and conversion rate 0.6%. In 2012, these figures are at 11.4%, 6.9% and 0.4%, respectively. Direct Marketing Association
  3. In 2011, 25% of adult smartphone users had scanned a QR code. By 2014, this figure looks to jump to 27%. In total user terms, 2011 registered 21.2 million, whereas 2014 will see 38.57 million adults scanning 2D codes. eMarketer
  4. 43% of adult internet users are interested in scanning a 2D code that offers them a clear incentive. Only 18% said that they would be interested in scanning a 2D code to receive more information about a brand or company. eMarketer
  5. In 2011, smartphone users had an average of 35 apps on their phone. In 2012 this has increased to 37. ABI Research
  6. 98% of texts are viewed, compared to 16% of Facebook news feed stories, 29% of Tweets and 12% of emails. Mashable
  7. 147 million American text daily, compared to 91 million who use Facebook daily and 2.8 million who use Pinterest daily. Mashable
  8. People check their phones an average of 150 times per day. 58% of Facebook users log in daily and 57% of people check email less than 4 times per day. Mashable
  9. 77% of teens have cell phones, compared to 95% of 18-29 year olds, 94% of 30-49 year olds, 86% of 50-64 year olds and 67% of seniors. Pew Internet
  10. Smartphone penetration currently stands at 46%. Pew Internet
  11. 56% of 18-34 year olds download apps, compared to 40% of those age 35-46, 25% age 47-56, 11% age 57-65 and 4% age 66-74. Pew Internet
  12. 75% of SMBs found Facebook to be the most effective social media marketing channel, followed by LinkedIn, Twitter, YouTube and Yelp. Constant Contact
  13. 57% of executives have not yet integrated mobile and email marketing. Strongmail
  14. The most used method for integrating mobile and email marketing is mobile optimized web pages (32%), followed by mobile subscription campaigns (25%), mobile-optimized templates (22%) and cross-channel campaigns (21%).
  15. 67% of business owners prefer mobile messaging and mobile web to mobile applications. Mobile Marketer
  16. 66% of business owners have found SMS to be more effective than email. Mobile Marketer
  17. By 2016, 91.4% of college students will have a smartphone. eMarketer

Seen any other stats? Please post them to the comments.

Tagged with →  
Share This