With the NBA playoffs in full swing, hopefully you’ll enjoy the sponsor of our latest mobile marketing stats update.

As always, here are the need-to-know stats for marketers out there looking to take advantage of mobile as a marketing and/or communication channel:

  1. Consumers’ top three places for researching products on their smartphone are at home (58%), “on the go” (43%), and in store (31%). eMarketer
  2. 43% of smartphone owners use their device to search in response to television ads at least one per month, versus 40% who search in response to in-store ads. Google
  3. More than 50% of Facebook users are uneasy buying products and services through Facebook, versus 8% who feel extremely or very safe. eMarketer
  4. Globally, there are 953 million smartphone subscriptions versus 6.1 billion mobile phone subscriptions. Kleiner Perkins
  5. In 2009, 1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile. Kleiner Perkins
  6. Mobile app and ad revenue has undergone a 153% compound annual growth rate since 2008, putting today’s total mobile advertising revenue at $12 billion, of which 29% and 71% comes from mobile ads and app, respectively. Kleiner Perkins
  7. Percent of time spent on device versus percent of ad dollars spent on a device in 2012: print: 7% vs. 25%; radio 15% vs. 11%; TV: 43% vs. 42%; Internet 26% vs. 22%; mobile 10% vs. 1%. Kleiner Perkins
  8. SMS revenue will increase at a compound annual growth rate of 3% over the next five years and yield $722.7 billion in worldwide operator revenues between 2011 and 2016. Fierce Mobile Content
  9. SMS traffic will reach 9.4 trillion messages by 2016, up from 5.9 trillion messages in 2011. SMS’s share of global mobile messaging traffic will decrease from 64.1% in 2011 to 42.1% in 2016. Worldwide mobile instant messaging traffic will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016. Fierce Mobile Content
  10. 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. Hubspot
  11. SMS has 8 times the response rate of email. Mobile Marketer
  12. The size of a mobile database is typically between 2% and 10% of a retailer’s email database. Mobile Marketer
  13. The number one secondary action after an initial mobile search is placing a call, representing 58% of all actions taken. xAd
  14. Leading mobile phone activities for today’s consumers include text messaging (74.3%), Photos (60.3%), Email (40.8%) and Social networking (35.3%). Mashable
  15. 50% of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning. Mashable
  16. 31% of US mobile phone owners who did not already receive SMS marketing messages said they were at least somewhat interested in SMS marketing. Of that group, 10% reported being “extremely interested.” eMarketer
  17. By 2016, smartphone users are expected to account for 74% of all US mobile phone users. Harris Interactive
  18. Since 2011, the average number of apps per smartphone has jumped 28%, from 32 apps to 41. Nielsen
  19. 28% of US B2B C-level executives used a mobile phone to research business purchases, compared to 25% of those outside the C-suite. On tablets, those numbers were 21% and 12%, respectively. Google
  20. Using mobile phones to report malaria outbreaks in Africa has reduced the government response time from four weeks to three minutes. HP

What mobile stats have you found to be interesting? Please let us know by posting to the comments.

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