Brands that are more experienced create innovative mobile messaging campaigns with MMS to send customers highly engaging GIFs, images of their products, or video advertisements. Many companies embrace the simplicity and effectiveness of text message marketing. Despite the roaring success of these campaigns, some marketers don’t see text messaging as sexy enough, or have trouble understanding how to measure the ROI for SMS campaigns.
Waterfall’s Head of Strategy, Matt Silk, recently wrote an article for MarketingProfs clearly explaining the top reasons marketers steer away from mobile messaging, and what they are missing by avoiding it.
Read full article: Four Reasons Marketers Shun Mobile Messaging in their Campaigns
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