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CMO.com recently published our analysis of how to use mobile messaging to create profitable customer relationships. The article, “5 Ways To Nurture Customer Relationships Via Mobile Messaging” describes how marketers can improve their mobile messaging by developing a crawl-walk-run strategy for: 

  1. Integration
  2. Modernization
  3. Personalization
  4. Conversation
  5. Analysis

Please check out CMO.com to get the inside scoop. You can follow CMO.com @CMO_com and us @Waterfall.

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