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Leading mobile marketer TakePart has just launched another compelling new program that’s been cooking up for the last few weeks. The initiative, “The Hungry to Get by Challenge,” asks the following:

Could you live on $4 a day in SNAP benefits? Could you deal with the uncertainty of not knowing where your next meal is coming from?  What if the ones you loved couldn’t afford a healthy meal? Text HUNGER to 77177 and experience the challenges faced by the nearly 50 million Americans who are currently food insecure in the immersive SMS experience, ‘Hungry to Get By.’ Texting is the easy part, surviving is the challenge…

Powerful, right? Supporters can text the keyword or enter their mobile number via an online widget to begin a 2-week interactive experience that provides information on what it is like to be on food stamps. Throughout the program, subscribers have to make certain choices that will define their path.

What are you waiting for? Give it a try –

Text Hunger to 77177

Most importantly, after the experience we urge you to take the next step. Get involved fighting this crucial issue facing our country.

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