With mobile devices being as ubiquitous as shoes these days, more and more businesses and nonprofit organizations are looking to mobile channels to increase the effectiveness and efficiency of their communications, both internally and externally.

Using an opt-in SMS (text) messaging alert program, Texas State University’s National Champion SIFE (Students In Free Enterprise) team delivered relevant content in a timely manner to their members’ cell phones. This allowed officers in the organization to gather one of the largest SIFE teams in the US together for meetings, photos, meals and competitions no matter what city or state the team might have been in.

During the recent Regional SIFE Competition in Dallas, TX, Waterfall’s Msgme platform helped coordinate a group of over 70 Texas State students over a two-day period. The alerts included simple meeting announcements (e.g. Team meeting in hotel lobby in 5 minutes! All TX State SIFErs must be present.), polls (e.g. Who was our biggest competition today?), and even feedback requests (e.g. Where should the team eat tonight?).

This quick, non-intrusive messaging channel proved much more effective than email, especially considering that most of the students had little to no access to a computer while away on competition. Officers that had been with the organization during previous competitions saw an increase in team meeting attendance as well as a decrease in the amount of time spent attempting to coordinate students from multiple floors, rooms and even hotels.

SIFE is a global, non-profit organization that is literally changing the world through highly dedicated student teams on more than 1600 university campuses in 40 countries. SIFE offers these students the opportunity to develop leadership, teamwork, and communication skills through learning, practicing and teaching the principles of free enterprise, thereby improving the standard of living for millions in the process.

Texas State SIFE is one of the leading collegiate teams within the United States. SIFE has been helping others achieve their dreams through free enterprise education for more than 25 years. Today, SIFE is the world’s prominent and largest university-based free enterprise organization.

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