If you’re interested in straight-forward best practices to enhance personalization within your mobile marketing strategy, head on over to MarketingProfs. Our guest article, “How to Enhance Mobile Marketing With Personalization,” teaches readers tactics for enhancing a mobile marketing strategy with personalization and provides specific examples demonstrating ways to make mobile experiences more personal.

Let us know what you think by posting to the comments and look for more updates from Waterfall about making marketing more personalized in the near future.

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