Cool mobile marketing news today: TakePart just launched the mobile marketing campaign for their new documentary, A Place at the Table – in theaters and on iTunes now.

The film analyzes hunger in the United States. Over fifty million people in the U.S.—and one out of every four children— don’t know where their next meal is coming from. Directors Kristi Jacobson and Lori Silverbush examine this issue through the lens of three people struggling with food insecurity: Barbie, a single Philadelphia mother who grew up in poverty and is trying to provide a better life for her two kids; Rosie, a Colorado fifth-grader who often has to depend on friends and neighbors to feed her and has trouble concentrating in school; and Tremonica, a Mississippi second-grader whose asthma and health issues are exacerbated by the largely empty calories her hardworking mother can afford.

Ultimately, A Place at the Table not only demonstrates to audiences the serious economic, social and cultural implications of hunger in our nation, but also that this issue can be solved once and for all. The American public just has to decide — as it has in the past — that making healthy food available and affordable is an essential course of action for our country.

Best of all, participation in the cause is easy. Just text FOOD to 77177.

By doing so, supporters will receive information about local opportunities for taking social action, including dynamic statistics and ongoing local action opportunities delivered to supporters according to their zip code. Certainly no stranger to effective mobile marketing, TakePart has again nailed this mobile promotion. Quite frankly, everyone should become a champion for solving the US’s hunger issue, and mobile puts action at supporters’ finger tips.

A well-deserved shout out to all the stakeholders that helped get this project off the ground: TakePart, Waterfall, NoKidHungry.org and Riser. We for one are very excited to see another successful launch with our longtime friends at TakePart!

For those interested, check out TakePart’s official press release regarding the program, or this video of directors Kristi Jacobson and Lori Silverbush chatting with John Stewart on The Daily Show:

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