Key goals for effective and efficient customer relationship management have not changed – acquire new customers, build loyalty, and reduce costs. With the advent of cell phones, consumers are forcing businesses to expand their thinking to now include the mobile channel to meet and further those fundamental objectives.
The mobile channel is evolving from one-time, one-off projects to Mobile CRM, where marketers are optimizing one-to-one customer communications and developing more meaningful relationships through this emerging medium. Implement, Integrate, Interact, and Iterate – those are the keys to success.
From the Getting It Right in Mobile series.
You can now watch the video on the Waterfall Vimeo video page.