As we welcome the weekend, October and the last quarter of 2011, thought it would be fun to create a mobile stats list because hey, who doesn’t like stats lists! 15 recent ones that caught my eye:

  1. In 2007 US adults spent 34% of their time reading newspapers, listening to the radio and perusing magazines. In 2011? 26%. (Forrester)
  2. The current ratio of US companies’ email subscribers to Facebook/Twitter followers is 70:1 and 90:1, respectively. (Silverpop)
  3. 6.9 Trillion SMS messages were sent in 2010. Projection for total sent by end of 2011: 8 trillion. (Portio)
  4. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA)
  5. 31% of Americans prefer to be contacted via text instead of calls (Pew)
  6. Mobile coupons get 10 times the redemption rate of traditional coupons. (Borrell)
  7. 14 million Americans scanned QR codes in June 2011, 49.4% from Print, 35.3% from product packaging, and 27.4% from online. (comScore)
  8. Mobile web browsing will overtake PC web browsing by 2014. (ITU)
  9. One in four apps are downloaded and never used again. (Localytics)
  10. Mobile apps already reach more than 20 million U.S. consumers per hour, from 7 am to 11 pm. (Flurry)
  11. In South Africa, the African continent’s strongest economy, more South Africans – 29 million – use mobile phones than radio (28 million), TV (27 million), personal computers (6 million) or landlines (5 million). (Nielsen)
  12. In 2011, the number of consumers accessing retail content via mobile has increased 74% Y/Y to over 13MM people. (Milennial Media)
  13. 53% of Interactive Marketers think that mobile and social marketing effectiveness will greatly increase in the next three years. (Forrester)
  14. SMBs will spend $16.6 billion on online digital media like mobile and social by 2015, $4 billion more than they will spend on traditional media. (Mediapost)
  15. The worldwide mobile messaging market was worth $179.2 billion in 2010, is expected to hit $210 billion in 2011, and $334.7 billion by the end of 2015. (Portio)

Have another useful stat? Please include it in the comments or on Facebook.

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