For those of you subscribed to our monthly newsletter, you may have seen our brief heads up on the upcoming Mobile World Conference taking place in a little over a month in Barcelona, Spain from February 27- March 2, 2017.
This year marks the 30th annual Mobile World Congress and this year you’ll have the opportunity to hear from select keynote speakers including Founder and CEO of Netflix, Reed Hastings, CEO Patrick Gelsinger of VMWare, and John Martin, CEO and Chairman of Turner.
CEO John Stankey of AT&T Entertainment Group & Services, together with John Hanke, Founder & CEO of Niantic and creator of Pokemon Go, will keynote “The Digital Economy,” discussing how the proliferation of mobile technologies will affect our business goals, opportunities, and interaction with partners, customers, and consumers. We’re also excited to check out “Mobile Operator Digital Transformation,” which will dig into the challenges of slow growth and disruption. With several international influencers guiding the conversation, this panel will take a look at new business mobile solutions and competitive skills that will push your business over the edge.
I will be at the CLX Communications booth in Hall 8.1, stand C41, and would love to see a familiar or new face and talk about mobile marketing essentials.
Here’s a recent article by PC Magazine on a few trends expected to reveal at the 2017 conference.