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CMSWire recently published our thoughts on how OTT Messaging Apps will go about creating a monetization strategy. The article, “Will OTT Messaging Apps Bring a Marketer’s Gold Rush?” analyses five key questions affecting how marketers can use OTT to interact directly with customers. 

Head on over to CMSWire to read all the details. You can follow CMSWire @CMSWire and us @Waterfall.

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