Experience, loyalty, satisfaction, engagement. No matter the goal, businesses have to create compelling experiences that transform one-time customers into repeatable business. Wherever the first line of communication takes place, be it via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base.
- Personalizing the phone and SMS experience using real-time data from a CRM or database
- Integrating preference management into the end customer experience
- Continuing customer conversations across multiple channels, including phone and SMS
- Key metrics that identify how customers engage with a brand
As with every webinar from Waterfall’s Getting It Right In Mobile series, this webinar examines best practices, analyzes relevant case studies and provides actionable next steps to catapult a mobile marketing strategy to the next level.
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