QR Codes have seen explosive growth in the last year or so, making it mandatory to stay informed about what they are, how they work, and what to do if you want to run a QR Code campaign.

That’s why we put together an eBook that answers all those questions and more. It’s part of the Msgme Quick 6 eBook series.

You can download the entire copy here.

 

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11 Responses to QR Codes eBook Published: Get Your QR Codes Stats, Insights, and Strategy

  1. [...] As for a comprehensive QR Code service, I encourage you to read this eBook that I wrote: http://blog.msgme.com/2011/06/02…This answer .Please specify the necessary improvements. Edit Link Text Show answer summary [...]

  2. [...] Russell, blog.msgme.com I wrote an eBook that contains a ton of example use cases: http://blog.msgme.com/2011/06/02…. Also contains best practices for launching QR code campaigns.This answer .Please specify the [...]

  3. Quora says:

    Which is the best QR code generator?…

    For free generators, I like this one: http://keremerkan.net/qr-code-and-2d-code-generator/. It allows you to save your QR code as various image types, eg JPG and PNG, which is useful for customizing. You also can create QR codes that link to URL, that …

  4. Quora says:

    What are the biggest hurdles for 2D barcodes to gain broad adoption and how can they be overcome?…

    I think that Anthony makes good points, certainly QR codes relative new emergence in the US has slowed broad adoption compared to countries like Japan. One thing I think affecting their adoption is what I have called “The Novelty of the New” http://e

  5. Quora says:

    What kind effects can be done with a QR code?…

    I found this article from CNN to be very interesting: http://cnnmon.ie/vyasyC in that it shows you examples of how you can customize QR codes for a particular brand or cause. You can see that there is considerable flexibility in colors/shapes/etc. This…

  6. Quora says:

    What is a QR code – is it the same as a Bar code?…

    Building on Michael’s good answer, here’s an excerpt from an eBook I wrote: The acronym “QR” stands for “Quick Response”, and “Code” denotes the black-pixels-on-white-background, 2D image. QR Codes were originally created by the Japanese company Dens…

  7. Quora says:

    What are the most effective and creative uses of a QR code?…

    I actually really liked this campaign from JC Penney – http://on.mash.to/vU7uGl – basically you record a personalized greeting for a friend that gets put on a gift wrapped package. By scanning the friend can hear your personalized greeting. The reason …

  8. Quora says:

    How far apart do QR codes need to be in order to be detected separately?…

    Take a look at the fourth page of this QR Code eBook that I wrote: http://blog.msgme.com/2011/06/02/qr-codes-ebook-published-get-your-qr-code-stats-insights-and-strategy/. It shows the different design elements that make up a QR Code. The one you are c…

  9. Quora says:

    How can QR codes be useful in digital marketing?…

    I wrote an eBook on QR codes, which you may find useful. It explains exactly why QR codes design makes them a valuable asset (e.g. they can bend, erode, get dirty, etc. and still be effective), as well as how to execute well so that your QR codes strat…

  10. Quora says:

    How are QR codes being used for inventory and supply chain management?…

    Yes, 1D barcodes were originally used for location tracking of items in supply chain management. The reason that QR (or 2D) codes are being used instead of 1D bar codes include: a) 2D codes can store more information than 1D codes, b) 2D codes are more…

  11. Quora says:

    What have been the best uses for QR codes?…

    If you are looking for examples of QR code use cases, I encourage you to take a look at artofthecta.com. It’s a gallery of various mobile calls to action updated every day. Each call to action includes commentary in order to provide insight into what …

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