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We’re excited to announce, in partnership with mCordis and The Connected Marketer Institute, the formation of the TCM Institute Cross-Channel Messaging Council. Waterfall’s head of strategy, Matt Silk alongside Rob Crews, former CMO of Ovation Brands and Church’s Chicken and current industry consultant, will chair the council. The TCM Institute Cross-Channel Messaging Council will focus on developing and advancing the value, strategies and execution tactics for cross-channel messaging between marketers and the individuals they serve.

As a direct result of the waning effectiveness of traditional marketing approaches, The TCM Institute Cross-Channel Messaging Council will work with leading consumer and B2B brands to explore and refine how brands employ cross-channel messaging, including email, SMS, MMS, wallet, push, and beacon. The way people shop and engage with brands is evolving at a rapid pace and marketers must take advantage of the opportunities or risk battling the past.

We’re thrilled to be part of the first council dedicated to explaining how critical cross-channel messaging is to a brands strategy and their ability to move brand engagement from rented to owned media channels.

If you’re interested in learning more about The TCM Institute Cross-Channel Messaging Council or how you can be involved in framing the discussion around our ever changing industry, click here or here.

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