Blogging is an insanely good way to market a business. Marketing your business online is essential in the modern era, and blogging is one way to experience multiple benefits for your business. While businesses may have different goals at different times, there’s always a way to tailor your content towards achieving specific targets. Whether you’re looking to improve SEO, expand your email list, improve client engagement, grow your audience, establish yourself as an expert in your industry, or directly increase sales, a blog can help! Rather than taking multiple steps and investing in various advertising schemes, a successful blog is a low-cost and effective marketing tool. The following content tips can help improve your business blogging.
1. Be Personable
When writing a business blog, remember that you are writing to your clients. While you should be professional, and produce quality content, it doesn’t need to be overly formal. Most sales people take on a friendly approach when they are face to face with a client, and the same attitude should be taken when you’re writing to your clients.
2. Remember Who You’re Writing To
When marketing, it’s far too easy to devote your blog to content that expounds on your business’ many good features. However, this will not be interesting for your reader. Make a picture in your mind of your audience, their likes and dislikes, what interests and what motivates them, and write with that persona in mind. Everything you write should be for your customer’s benefit, not just a glowing review of your company.
3. Hire Qualified Writers Or Editors
If you want to start a successful business blog, you will need to dedicate a significant amount of time and work in order to see results. It’s too much to add onto anyone’s existing workload, as running an efficient blog can be a full-time commitment. One way many businesses find a way around this is to hire an external third party to do their writing and editing. As many businesses hire staff with specific skills that don’t often include creative writing, you are likely to get the best content, in the best time-frame by outsourcing to a writer. Skilled writers are available online, through creating an ad and interviewing candidates, as is the case with Upwork and Freelancer. Other services can simply allocate you an expert writer after you’ve selected the services you want, such as UK Writings and Big Assignments. All of these services can ensure you have well-written and engaging content to frequently post to your business blog.
4. Use Online Editing Tools
If you do choose to write your own content, there are plenty of resources available online to make sure it’s perfect. From the guides available at Academized, to the proof readers at Essay Roo, there are plenty of ways to make sure your content is perfect. As the best blog posts are a minimum of 1000 words, you can monitor this aspect of your work with Easy Word Count.
5. Make The Most Of Guest Blogging
Inviting guests to your blog can help bring their audience to your business too. You can also expand your audience by making appearances as a guest on other blogs in your industry too. This does expand your audience, but more importantly, links to external sources and being mentioned around the web is great for SEO, and you appear to be an authoritative expert, whose opinion is valued by other professionals.
6. Spend Time With Your Headline
With millions of websites and blogs all over the internet, you really need to work hard at attracting people to your page. Be short and punchy, and try to include your key words. Without a good title, the chances of people finding or clicking on your page are drastically reduced. Having a killer introduction helps keeps your readers’ interest, and stops them from leaving too early. Use headline analyzers like Sharethrough Analyzer or Blog Post Headline Analyzer.
7. Be Consistent With Posting
For a blog to work properly, it is imperative to post regular updates. Sporadic content is completely ineffective, and also poor for your SEO. It will be harder to gain regular readers and a steady following if your posting schedule is completely random. It’s completely necessary to make a posting schedule and stick to it.
8. Don’t Be Afraid To Mix Up Your Content
While content marketing will largely involve writing blog posts and sharing them across social media, that’s not all you can do. Writing is effective, however most audiences appreciate a change every now and again. This means that infographics, video blog posts, and a series instead of a one-off pieces can be beneficial.
9. Stick To Successful Layout
Nothing can lose an internet reader faster than pages and pages of unbroken content. Few people go to the internet to read an essay on their commute, and they don’t want a full dictionary to find out if a product or service will suit them. Tried and tested layouts for written content can be advantageous, and there is no need to reinvent the wheel when it comes to a blog. Short sentences and paragraphs, subheadings, lists, and bullet points, as well as images and gifs all add up to a successful blog post.
10. Promote Your Content Properly
Use everything in your arsenal to gain traction on social media platforms – this means using hashtags on twitter, and maybe even paying for Facebook ads.
Nothing can magically create good content- it takes hard work, and dedication to promotion in order to see the results from a business blog.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and freelance writer. She’s specializing at content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. You can find her at
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