With the start of each new calendar year, January represents a time to look towards the upcoming year and place your best foot forward, both personally and professionally. January also represents a time to reflect on the previous year and process what you’ve learned.

To kick 2017 off right we pulled together a list of our favorite Waterfall blog posts from 2016 as a way to share what we’ve learned and how these lessons can help improve your campaigns in the new year. You can find new blogs and sign up for our monthly newsletter here and let us know what lessons you learned in 2016.

Mobile Marketer’s Dilemma: SMS/MMS vs. Push vs. Beacons – Takeaways from RIC 2016

Silk’s Corner: Questioning Adobe’s 5 Layers of a Smart Mobile Marketing Program

The Value of a Mobile Subscriber – Comic

Paid, Earned, & Owned Media – Where Does Mobile Fit In?

Supreme Court Decision in Spokeo Inc. v. Robins

Waterfall and Tailored Brands Partner to Dominate Retail Vertical

Waterfall and mCordis Form The Connected Marketer Institute Cross-Channel Messaging Council

What iOS 10 Means For Mobile Messaging

The Retail Marketer’s Dilemma Part 1: Offline is Still King

The Retail Marketer’s Dilemma Part 2: Mobile Measurement 101

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