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CMSWire recently published our thoughts on subscriber data ownership as it relates to marketing on Facebook, Twitter, TV, mobile and email. The article, “Want Subscribers? Recognize Who Owns the Channel” discusses recent findings about the declining reach of Facebook and how marketers should adjust their budget allocation going forward. 

Check out CMSWire for the full details. You can follow CMSWire @CMSWire and us @Waterfall.

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