It’s the tale of two opinions for daily deal service providers like Groupon and LivingSocial. On one hand, billion dollar valuations and clones popping up every day make it seem like business is booming. On the other, more and more people question the group couponing business model and whether consumers in the US will continue looking day after day for purchasing opportunities.

The answer lies in the economics. With proper execution, both merchants and daily deals service providers can profit immensely. Without, the industry most certainly will collapse on itself.

In this webinar, from the Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success. And the tool best suited to drive this success? Mobile.

Here’s the video recording from our discussion. Slides available on Slideshare.

You can now view the video on our Waterfall Vimeo video page.

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2 Responses to Webinar: Daily Deals And Mobile – Engagement Explained

  1. Quora says:

    What companies can my startup use to set up text messaging daily deals to our users?…

    I encourage you to take a look at Msgme (www.msgme.com). The reason is that we have an API (posted at developer.msgme.com) that will allow you to insert the exact functionality that you are looking for directly into your form. Using our dynamic content…

  2. Quora says:

    Will groupon get into SMS marketing of their deals?…

    Hard to say – but leaning toward probably not in the immediate term. I think that one SMS product idea that might make sense for Groupon is something more time sensitive – kind of a flash deal a la Gilt Groupe. Another potential inroad to SMS would be …

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