It’s the tale of two opinions for daily deal service providers like Groupon and LivingSocial. On one hand, billion dollar valuations and clones popping up every day make it seem like business is booming. On the other, more and more people question the group couponing business model and whether consumers in the US will continue looking day after day for purchasing opportunities.
The answer lies in the economics. With proper execution, both merchants and daily deals service providers can profit immensely. Without, the industry most certainly will collapse on itself.
In this webinar, from the Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success. And the tool best suited to drive this success? Mobile.
Here’s the video recording from our discussion. Slides available on Slideshare.
You can now view the video on our Waterfall Vimeo video page.