Why Wallet. Why Waterfall.
Todays mobile wallets go beyond just payments: they are rich marketing platforms, providing reach and opportunity for marketers to better establish their brand promise through offerings, loyalty, coupons and product information.
You already reward your consumers with valuable benefits, delivered by direct mail, email, SMS/MMS or app push channels. Now it’s time to consolidate – allow consumers to store digital versions of these assets on their mobile phones inside Apple Wallet or Android Pay.
By building engaging campaigns with content that lives within native wallet apps, passes serve as a communication channel that brands may otherwise not have access to. Update pass content whenever you’d like, delighting customers and keeping marketing pain-free.